Survey shows Company Culture Vital in Employee Recruitment

A new study released this week by NFI Research demonstrates that recruiting new employees is more difficult than retaining valued employees for the majority of organizations. While I think people can relate to this personally, it's always good to have quantifiable data!

Eighty-one percent of senior executives and managers said that recruiting new employees is more difficult than retaining valued employees, according to the nationwide survey of 223 senior executives and managers conducted by NFI Research.

When recruiting or retaining employees, the less tangible things appear to go a long way.
The three most effective incentives for recruitment were company culture (59 percent), organization's reputation (57 percent) and stability of the company (54 percent).

"While compensation matters, there are other softer things that keep employees at their jobs," said Chuck Martin, NFI Research CEO. "This shows that company reputation does matter."
For retention of valued employees, the top three incentives were company culture (57 percent), stability of company (50 percent) and flexibility (44 percent).

There was no significant difference by company size.

"The biggest challenge is ensuring that we as leaders live and breath the culture of the organization that we want to create," said one survey respondent. "If you are really doing this ... it shows to new recruits and those you want to retain."

NFI Research surveys 2,000 senior executives and managers globally every two weeks. It has chronicled the transformation of business and countless workplace issues for seven years.

Source: Workforce Performance Solutions Magazine, May 19, 2006.

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